The Parthenon Principle

Written By Julie Entwistle MBA, BSc (OT), BSc.

The Parthenon is one of the most significant metaphors for business success.

Erecting the Parthenon took years of dedicated work and painstaking effort. Your business is the same.

Like the Parthenon, your business is also supported by pillars, each essential for your business success. If you can make these pillars stronger, even just a little, the entire structure becomes more capable of withstanding the changes of time.

Some of the pillars in your business may include Sales, Operations, Pricing, Service, Quality, Human Resources, Culture, Productivity, Profit, etc.

If you increased the strength of these by 1%, or 10%, the entire infrastructure benefits. Consider your own body as an analogy. What would be the benefit to you and how you function if you improved your leg strength by 10%? Your heart function? Your lung capacity? Your flexibility? All of these have a cumulative affect and will promote your longevity.

In what areas of your business can you make small, incremental improvements?  

Want to learn more? Let’s connect.

Adapted from “Effectiveness 2.12 the Parthenon Principle” by FocalPoint Coaching and Training Excellence, Copyright 2018, by Brian Tracy and Campbell Fraser. Reprinted with permission.

Julie Entwistle MBA, BSc (OT), BSc.

Julie Entwistle is a Certified FocalPoint Business Coach and works with business owners and professional service providers.

Julie helps her clients by building their business confidence so they can run, grow, and develop legacy practices that are focused and optimally successful. Julie knows that when professional service businesses do better, their clients also benefit. She knows this because she was one! Prior to joining FocalPoint, Julie was an independent owner of her own healthcare business before successfully merging, growing, and selling the practice. As an owner Julie had her own business coach, and this was a key element in her success.

Academically, Julie has degrees in Health Studies and Gerontology and Health Science (Occupational Therapy) from the University of Waterloo and McMaster, respectively, and an MBA from Wilfrid Laurier. She attended Queens University as a part-time Doctorate student prior to discontinuing her studies in 2023. Julie is also a Chartered Director and has Board and governance experience.

Julie grew up in a franchise family, so business is in her DNA. She has raised four daughters who are off writing their own stories as young adults. Julie is active and fit with a black belt in Karate, a competitive golf game, and enjoys many other sports. She believes in authenticity, showing kindness to all living things, and is happiest when helping others to build their own wealth and wellness.

Find Julie on LinkedIn at: linkedin.com/in/julieentwistle

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